Niacinamide has recently been getting a lot of buzz in the skincare community – and for good reason. While this skincare ingredient has been around for decades, it’s just now getting the appreciation it deserves. So what is niacinamide, and how can it benefit your skin? Keep reading to find out!

What is Niacinamide?

Niacinamide is a form of vitamin B3. When applied to the skin, niacinamide works to brighten the skin and improve or prevent signs of aging. Niacinamide has many other benefits for the skin, including:

  1. Renews the skin’s surface to protect against moisture loss (which is great news for those of us with dry skin)
  2. Minimizes enlarged pores
  3. Reduces redness
  4. Softens fine lines and wrinkles
  5. Improves uneven skin tone
  6. Reduces the impact of environmental damage
  7. Diminishes dullness

With all these skin benefits, it’s no wonder that niacinamide is such a popular skincare ingredient. 

Skincare experts also favor niacinamide because it works so well in a full skincare routine. Products containing niacinamide fit into routines that contain retinol, AHAs, vitamin C, peptides, hyaluronic acid, and antioxidants. You don’t need to worry about these ingredients having a bad interaction with niacinamide. 

Additionally, you can use multiple products containing niacinamide without a negative skin reaction. So if your toner, serum, and moisturizer all contain niacinamide, that’s okay! The only to keep an eye on is concentration. If your product’s niacinamide concentration exceeds 20%, you experience irritation. 

And you don’t need to worry about having a certain skin type. Niacinamide works for anyone who wants to brighten their skin and prevent signs of aging, regardless of age or skin type. 

How to Use Niacinamide

Using niacinamide is simple. Just start incorporating products into your skincare routine that include niacinamide as one of their ingredients. These are our recommendations:

Oil Complex Brightening – If the idea of brighter skin appeals to you, this unique treatment will be your new BFF. Oil Complex Brightening is formulated with glow-giving niacinamide, along with Tsubaki oil, chia seed oil, vitamin E, and vitamin C. With consistent use, Oil Complex Brightening drastically improves the look of age spots and sun damage. 

WW Eye Cream – Application of niacinamide around the eye area is particularly beneficial, thanks to its ability to fade fine lines and wrinkles without irritating. Some users even report that niacinamide reduces under-eye circles! That’s why niacinamide is a star ingredient in this luxurious eye treatment, along with portulaca extract and our Bio-Engineered Renewal Complex. 

Do you use niacinamide in your skincare routine?